Merging Streams of Data
What insights could be drawn from our our data if it were aggregated across services?
With more intelligence, could we make better decisions?
Breakdown Data Silos
There is a separate store for all of the services that we use.
Even when our data is accessible, it is in different formats making analysis difficult.
Give Context to Data
Insights could be enhanced with more context related to location, climate, and circumstance.